EVALUATION Q3- What kind of Media Institution might distribute your media product and why?

Question 3: What kind of Media Institution might distribute your media product and why?

To distribute and produce my magazine, I would choose IPC media as it is a long standing, trustworthy and reputable media institution. It produces magazines like NME and reaches over 25 million users globally every month. IPC Media are perfect as I would reach a wide global audience range as they are already attracting millions of users and the users from different countries can see what English music is like. I feel that my magazine would be perfect for IPC media as there is a current gap in the market for a young, partly unconventional magazine style. I feel that IPC media would sell my magazine well, selling it online and into supermarkets.

Additionally, there is another media institution called Bauer Media who could distribute my magazine as they produce and distribute 230 magazines in 15 different countries and reaches over 19 million adults every week. Bauer Media distributes magazines like Kerrang, Q and Mojo.  As Bauer media already distributes these kinds of magazines, I felt it would be unsuitable to try and fill the gap in the market when the likes of Kerrang is an already hugely successful indie/rock magazine, therefore Bauer Media would be unlikely to distribute my magazine with the extreme similarities to Kerrang and would not want to affect the magazine’s sales.

I did also consider another reputable Media Institution to possibly distribute my magazine. (Immediate Media and Co produces the BBC’s magazines). The BBC distribute a music magazine, home magazines and garden magazines and I could attract a large interest as the BBC is well known to lots of people across the UK however would be very unsuitable as the BBC is not a global company so would not attract a wide range of audience to my magazine. The target audience for BBC magazines usually attract older people which would be an unsuitable target audience for my magazine.